about me.

jo hurley DipION, registered nutritional therapy practitioner rCNHC mBANT.

i am a science-based practitioner who integrates natural methods to restore balance and optimise health, with a special focus on reproductive health. my approach is rooted in identifying and supporting the underlying causes of health concerns, not just the symptoms.

i believe in sustainable, evidence-based strategies that fit into your life, using simple, manageable rituals that deliver long-lasting results. my practice combines diet, lifestyle, nutrigenomics (the science of how our genes respond to nutrition and lifestyle), lab testing, and supplements where appropriate to support your journey.

while i address a wide range of health concerns, my passion lies in intimate health. i hold an Intimate Ecology accreditation and am a proud member of the Human Microbiome Guild, continuously expanding my expertise in reproductive health.

alongside my one-on-one programmes and workplace wellness initiatives, i work as a nutrition & education adviser for ScreenMe, specialising in intimate health microbiome testing (vaginal, uterine, seminal, and urine analysis). i also lead a non-profit initiative, @feedyourfanny, partnering with schools and universities across the UK to educate and empower young women about reproductive health. inclusive health education and supporting women in understanding and caring for their bodies is a cause i am deeply passionate about.

my story.

i love food. so it’s no surprise i studied it.
thanks to my incredible health-nut of a mum, i’ve always known the way to go when it comes to eating and living well. while i knew what to eat to feel good (and what sent me spinning the other way), i never really understood the why.

travelling across Southeast Asia in 2018 reignited my passion, leading to four years of study at the Institute for Optimum Nutrition in London, where i graduated with a distinction in nutritional therapy.

learning about biochemistry (the branch of science that explores the chemical processes within and related to living organisms), and the wonderful cascade of events that are triggered from just a mouthful of the good stuff, is frankly outstanding. even now, the capabilities of the human body still blow my mind daily.

always thinking about food first, i combine this knowledge with my love for good-quality ingredients and simple, unintimidating rituals to deliver a sensible, holistic approach to health. i aim to ignite in you a love affair with nourishing, good food to bring you back to health.